The outside half of your routine

Less hair in the drain.
More of you in the mirror.

The 60-second Korean wash that cleans without stripping.

90-day guarantee — give it time, judge it on results. ★★★★★  14,000+ members already trust kera.

★★★★★  "I stopped dreading wash day." — Sarah M. Kera shampoo bar lathering into rich foam on healthy hair. 60-second ritual · zero sulfates

As seen in

Why choose kera. ?

Wash day stops feeling like loss day

From the very first washes: no more scrubbing a fragile scalp with harsh detergent. Just 60 seconds of calm.

Less hair in the drain by week 2–3

Half of what you see in the drain isn't loss — it's breakage. Washing without stripping means what's on your head, stays on your head.

A scalp that can finally do its job

Zero sulfates, zero buildup: the calm, clean environment hair needs to grow through.

Shower drain covered with wet shed hair on day 1.
Day 1
Same shower drain nearly clean at week 3.
Week 3

Works with your treatment, not against it

Minoxidil takes 3–6 months. kera. protects what you have while it works — no interaction, no interference.

Zero hormones, zero side effects

It's a wash — nothing enters your system. Whatever caused your shedding, this step is always safe.

60 seconds. For her and for him.

No 6-step routine. It replaces the shampoo you already use — one bar in the shower you share.

*Gentle, sulfate-free washing reduces breakage — the visible part of daily shedding. Individual results vary.

What finally worked.

  • ★★★★★

    ''

    "Everyone kept telling me it was 'just postpartum'..."

    Three years later it was still falling. Two months of Kera, baby hairs on my temples and a normal drain again.

    Ashley M. – Los Angeles, CA

  • ★★★★★

    ''

    "Oils, gummies, serums — I wasted so much money..."

    Nothing worked because every wash kept breaking my hair. By week 3 my brush was almost empty.

    Jessica R. – Chicago, IL

  • ★★★★★

    ''

    "Minoxidil scared me. This asked nothing of me..."

    It's just my shampoo, nothing enters my system. 71 days in, my part line looks fuller in photos.

    Kayla T. – Miami, FL

  • ★★★★★

    ''

    "I rolled my eyes. Another miracle shampoo..."

    Except it promises nothing, it just stops the damage. I use it with my treatment, and my crown at 3 months speaks for itself.

    Brittany D. – Austin, TX

  • ★★★★★

    ''

    "I used to count the strands in the drain..."

    26 days in: half the hair in my brush, and wash day went from my worst moment to my calmest.

    Megan G. – Nashville, TN

  • ★★★★★

    ''

    "At 54, doctors just said 'that's menopause'..."

    I wanted something natural first. One month in, no more hair on my pillow.

    Lauren B. – Denver, CO

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Summer Sale

★★★★★  4.8/5 · Excellent (14,887 verified reviews)

Korean Scalp Shampoo

Less hair in the drain from week 2.

Washes without stripping

Zero sulfates, zero hormones

Safe with any treatment

For her and for him

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Ships Within 48h

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Why your current shampoo makes it worse

Flip your shampoo bottle: the first ingredient is water (~80%), followed by sulfates — the same detergents as dish soap. On thinning hair, that means breakage at every wash and an irritated scalp, wash after wash.

kera. contains no water filler and no sulfates: concentrated actives, applied directly on the scalp.

Fermented Rice Water

Strength

Reinforces the hair fiber — the traditional Korean secret for hair that resists breakage.

Ginseng Root Extract

Scalp

Stimulates micro-circulation during the 60-second massage and soothes irritation.

Camellia Oil

Protection

Cleanses without stripping — less pulling, less breakage in the shower and after.

Free from: sulfates (SLS/SLES), silicones, parabens, hormones. Vegan & cruelty-free. Full INCI list on the packaging.
The 60-second ritual

1. Glide the bar 3–4 times over wet hair.
2. Massage the scalp for 60 seconds.
3. Rinse. Use at every wash, like your normal shampoo.

Weeks 2 to 3 visibly less hair in the drain and the brush.
Month 2+ calmer scalp, stronger-feeling hair.

One bar = 60+ washes, about 2 months. It replaces your shampoo — nothing extra added to your routine.
Can a shampoo really regrow hair?

Honest answer: no shampoo regrows hair on its own — be suspicious of any that claims to. Hair loss is driven internally.

What kera. does is just as important: it stops the daily damage — less breakage, a healthy scalp — so you keep more of your hair and give any regrowth the conditions to show.

That's why it's the outside half of the routine: our Pumpkin Seed Softgels work on the cause from within, the shampoo protects the result outside.

Frequently asked questions

Can I use it with Minoxidil or my treatment? Yes — it was designed for that. No hormones, no active drug, nothing interferes. It replaces your shampoo, not your treatment.

I've tried "hair loss" shampoos before... Those bottles are ~80% water + detergent, with actives that rinse away in 30 seconds. A solid bar has zero water filler: far higher concentration, applied directly on the scalp.

Colored, curly, fine hair? Men? Yes to all — the formula targets the scalp, not a hair type. Sulfate-free is even gentler on color.

Sensitive scalp, postpartum, on medication? It's a wash with no hormones and no harsh detergents — the safe step, whatever the cause.

90-day guarantee

If wash day doesn't feel different after 90 days of regular use, we'll refund you in full. No complicated form, no photos to send. Just contact our customer service with your order number.

Shipping & Returns

Ships within 48h. Estimated delivery once shipped:

🇺🇸 United States

7 to 14 days

🇬🇧 United Kingdom

7 to 14 days

🇨🇦 Canada

7 to 14 days

🇦🇺 Australia

7 to 14 days

🌍 Rest of the world

7 to 20 days

Dr. Sarah Williams, dermatologist

Dr. Sarah Williams

Dermatologist, Hair Loss Specialist

Expert Review

A Dermatologist's Take

"Much of what you see in the drain isn't loss, it's breakage. Wet hair is fragile, and sulfates strip it while irritating the scalp at every wash."

"A sulfate-free wash with a 60-second scalp massage removes that daily aggression, the foundation any routine needs."

View full details

Same shower. Different logic.

 
kera.
Regular shampoo
"Hair loss" shampoos
Water filler
0%
~80%
~80%
Sulfate-free
Rarely
Concentrated actives on the scalp
Rinsed in 30 sec
Safe with Minoxidil & treatments
Works against
Varies
Designed for her & him
Cost per wash
~$0.42
~$0.30
$1+

Your first 3 months with kera.

1

Month 1

The drain calms down

No more stripped, squeaky feeling. By week 2–3, visibly less hair in the drain and the brush.

2

Month 2

Hair feels stronger

A calmer scalp, less snapping when brushing and styling. Wash day becomes the easiest part of your week.

3

Month 3

The mirror moment

Hair looks fuller and healthier because it stopped breaking. Pair with our Softgels to work on the cause from within.

Three actives. Zero compromise.

Centuries of Korean hair care, concentrated into one bar.

Fermented rice water

Fermented Rice Water

Strength

Reinforces the fiber so hair resists breakage.

Ginseng root

Ginseng Root

Scalp

Boosts micro-circulation during the 60-second massage.

Camellia oil

Camellia Oil

Protection

Cleanses without stripping the natural barrier.

Free from: sulfates · silicones · parabens · hormones · synthetic fragrance

You're probably wondering...

The honest answers, before you ask.

How soon will I actually see a difference?

From the first washes, hair stops feeling stripped. By week 2–3, most customers notice less hair in the drain and the brush. Give it a full month before judging — and 90 days risk-free to be sure.

Will it work for MY type of hair loss?

Postpartum, medication-related, hormonal, genetic, stress — the cause varies, but the daily damage is the same: breakage at every wash on fragile hair. That's the part kera. addresses, whatever the origin. It's the one step that's always safe.

I'm already on Minoxidil / a treatment. Is it compatible?

Yes — it was designed for exactly that. No hormones, no active drug, nothing that interferes. Your treatment works on regrowth; kera. protects what you have in the meantime. It replaces your shampoo, not your treatment.

I've already wasted money on oils, gummies and serums...

We hear that a lot — and it's fair. Those products add a step and rinse away or sit on the surface. kera. is different: it replaces a step you already do 3+ times a week, and removes the daily damage instead of promising a miracle. And if it doesn't deliver: 90 days, full refund.

Is it really for men too?

Absolutely. The formula targets the scalp, not a gender. One bar covers the whole shower — a lot of couples use the same one.

How long does one bar last?

60+ washes — about 2 months of regular use. That's ~$0.50 per wash: less than the "hair loss" shampoos, without the 80% water.

Our team is here 7 days a week. We typically respond within 24 to 48 hours.

A Question?